Know Who Matters. Move Faster.

GoodWork plugs into Salesforce and HubSpot and builds a deep understanding of your ideal customers and buyers, so you can target the right people, with the right message, at the right time. We analyze your historical customer data to understand what makes customers valuable, while scoring and prioritizing every new lead—inbound, list building, you name it.

GoodWork is built for PE & venture-backed CMOs, B2B marketing teams, and RevOps leaders who need to move fast—and can’t afford to guess. If you’re making product, sales, or messaging decisions based on hunches instead of hard customer data, GoodWork transforms your CRM into a growth engine. Stop flying blind: get clear, actionable insights about your best customers so every move is strategic, not speculative.

Perfect—that's exactly what we're built for. Most growing companies have the customer intelligence they need buried in spreadsheets, scattered across tools, or sitting in someone's head. We work with incomplete data, enrich gaps, and find the customer patterns that drive real value.

Clay and Apollo focus on data enrichment and require lots of customization. We source data from Clay and Apollo, then use AI to understand what makes your existing customers valuable and apply those insights to find and prioritize more people just like them. It's customer intelligence, not just contact data – and its turnkey.

GoodWork was built from the ground up with enterprise-grade security, privacy, and control. Any data passed to OpenAI is processed under a strict zero-retention policy—it is never stored or used to train their models. Your data stays private at all times: GoodWork does not share or blend your data across customers. We only write to designated CRM fields, ensuring your existing records are never overwritten. Our SOC 2 certification is currently in process, with secure infrastructure and best practices already in place.

Minimal. With just 3–4 hours of interviews, we capture your business DNA and build your customer intelligence foundation. You’re up and running in 2–3 weeks—not months. After that, GoodWork runs in the background, so your team stays focused on growth while we deliver the insights.

We don’t just plug in AI and hope for the best. Every GoodWork account starts with a human-led data model built by a strategist—customized to your business, tested for accuracy, and designed to evolve. And unlike generic tools, we’ve built QA into every stage: if a contact fails enrichment or scoring, we investigate. You get intelligence you can trust, not just automation.

No black box. No lock-in. All of your enriched fields, scoring models, and segment definitions are pushed directly to your CRM—fully visible and usable by your team. Need something specific? We’re here for custom list building, analysis, and deep research projects. You don’t need to be technical—we’re your strategic partner, not just a tool.

You’re getting a full-scale, McKinsey-style customer analysis—without the McKinsey price tag. , We start by analyzing your existing customers and funnel to define your ideal segments, buyers, and scoring models. But this isn’t a static strategy deck. Everything we build gets put into action through ongoing contact enrichment, lead scoring, list building, segmentation, and messaging—automatically, inside your CRM. It’s the kind of strategic clarity most teams never get—now wired directly into your execution.

Book a Meeting above for priority access and onboarding. You'll get hands-on support from day one and unlock smarter growth—starting by deeply understanding the customers you already have.