Know Your Customer
GoodWork analyzes your segments and funnel to surface revenue-driving opportunities—so you can move from insight to execution, fast.
AI-POWERED SEGMENTATION
Know Who Matters. Move Faster.
GoodWork combines AI and expert support to help you turn strategy into ROI – with always-on segmentation that’s natively integrated with your CRM.
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Used by marketing teams backed by:
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BUILT FOR EXECUTION
Always-on segmentation you can act on.
Segment & Score Your CRM
GoodWork enriches your CRM with external data and applies AI-powered workflows to automatically segment, score, and prioritize what matters.
Integrates with:
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Web Scraping
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Consumer Insights
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And dozens more...
No third-party data subscriptions required.
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Build Messaging that Works
GoodWork helps you craft targeted messaging for each segment—so you can engage buyers with precision and impact.
Test with AI-Focus Groups
GoodWork uses AI to simulate focus groups, helping you test messaging, offers, and positioning before you launch.
COMPARISON
Always-on segmentation you can act on.
Get McKinsey-level insight—without the expense or the headache of doing it yourself.
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PRICING MODEL
Turn Strategy into ROI
Start with strategy. Scale with AI. GoodWork combines human expertise with AI automation to drive smart, efficient growth.
ONE-TIME
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Segmentation Analysis
GoodWork builds a data model about your go-to-market strategy to develop your segments and a deep understanding of your business
INCLUDES:
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Analysis of Existing Customers & Funnel
Firmographic Segmentation
Churn & Closed Lost Analysis
Ideal Customer & Buyer Definitions
Company & Buyer Scoring Models
ONGOING
Always-On Segmentation
GoodWork connects to your CRM to turn segmentation into action, always-on, insight-driven, and execution-focused.
INCLUDES:
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35+ AI Powered fields direct to your CRM
Continuous Enrichment, Segmentation and Scoring
Lead Quality & Segmentation Dashboards
Generate Tailored Campaigns & Messaging
Test with AI-Powered Focus Groups
Dual CRM sync with HubSpot & Salesforce
Expert-led monthly or quarterly strategy sessions
Complete CRM Segmentation for up to 500,000 contacts.
$24,995
segmentation cost
Starting at
$1,995
/ month
Expert-led and AI-powered, for the perfect balance of insight and efficiency.
No third-party data subscriptions required.
Get Early Access, Stay in the Know
Join the waitlist!
Fill out the form below to join our waitlist. You’ll also have the option to apply to become a design partner.
“GoodWork unlocks the strategic potential buried in Salesforce. For the first time, we’re seeing our GTM priorities reflected in how we segment, score, and act.”
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"GoodWork turned messy data into clear scoring and segmentation we could act on."
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“GoodWork is a trusted partner that helped us quickly advance our marketing goals."
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“GoodWork gave us all we needed to quickly take our marketing to the next level."
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"GoodWork has found the perfect balance of strategy and creative output."
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Frequently Asked Questions
01
What is GoodWork?
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GoodWork plugs into Salesforce and HubSpot and builds a deep understanding of your ideal customers and buyers, so you can target the right people, with the right message, at the right time. We analyze your historical customer data to understand what makes customers valuable, while scoring and prioritizing every new lead—inbound, list building, you name it.
02
Who is GoodWork for?
CMOs, B2B marketing teams, and RevOps leaders who are stuck guessing who their best customers really are. If you're making product and messaging decisions based on assumptions instead of customer intelligence, GoodWork turns your CRM data into clear, actionable insights.
03
What if my CRM data is messy?
Perfect—that's exactly what we're built for. Most growing companies have the customer intelligence they need buried in spreadsheets, scattered across tools, or sitting in someone's head. We work with incomplete data, enrich gaps, and find the customer patterns that drive real value.
04
How is this different from Clay or ZoomInfo?
Clay and ZoomInfo stop at data enrichment. We start there, then use AI to understand what makes your existing customers valuable and apply those insights to find and prioritize more people just like them. It's customer intelligence, not just contact data.
05
Can GoodWork process my entire CRM?
Yes. During onboarding, we analyze your existing customer base to identify your best customer patterns. Then we can process any volume—500 contacts or 500,000. New leads get automatically scored; existing contacts can be analyzed on-demand as your strategy evolves.
06
How much team time does this require?
Minimal. 3-4 hours upfront for interviews as we learn your business and build your customer intelligence foundation. After that, GoodWork runs autonomously—your team focuses on execution while we handle the customer intelligence.
07
How quickly will I see results?
Within 2 weeks, you'll have clear customer segments, lead scoring, and insights about what makes your existing customers valuable. This immediately improves targeting precision and messaging relevance, leading to measurably better campaign performance.
08
How does this help us compete against bigger budgets?
Customer intelligence beats big budgets. While competitors spray and pray, you'll target the exact buyer types that convert for your business with messaging that actually resonates. Precision always outperforms volume.
09
What's included upfront?
Strategic segmentation analysis of your existing customers and funnel, firmographic segmentation, ideal customer and buyer definitions, and scoring models for new leads. This becomes the foundation for your always-on system.
10
How do I get started?
Join our waitlist for early access and priority onboarding. You'll get hands-on support from day one and unlock smarter growth—starting with the customers you already have.
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