Know Who Matters. Move Faster.

GoodWork transforms your CRM into buyer intelligence. We analyze your existing customer data to help you understand who to prioritize and how to engage them effectively.

Our AI builds detailed buyer personas from your CRM patterns, showing which prospects are most likely to convert and become valuable customers. Teams can focus their efforts on contacts with the highest potential rather than working through lists blindly.

We also keep your contact data current—when buyers change companies, we update your records automatically.

We're built for Marketing and RevOps teams at B2B growth-stage companies using Salesforce or HubSpot who want to make informed decisions on marketing strategy and better decisions about their contacts and prospects.

GoodWork helps teams prioritize their efforts more effectively, launch hyper-focused campaigns and have better conversations with prospects because they understand each contact in the context of their business.

Clay and Apollo provide contact enrichment data. GoodWork provides contextualized intelligence about your specific buyers.

We use Clay and Apollo as data sources, then apply AI that understands your business context to contextually enrich and segment contacts, track company changes, and generate insights about how to engage each prospect based on their profile.

Building a version in-house requires hiring data engineers, AI specialists, and ongoing optimization as the AI space quickly evolves. With GoodWork, you get the benefits of a platform that's evolving and improving every day, for a fraction of the cost of doing it yourself. You get AI enrichment, segmentation and behavioral intelligence tailored to your business, delivered directly to your CRM—without the complexity of building and maintaining it yourself.

We're designed to work with imperfect data. Many customers start with incomplete contact records and stale information.

We build intelligence from whatever data you have, augment it through integrated sources, and progressively improve quality through AI enrichment. Our setup process identifies your strongest data signals and builds intelligence around those patterns.

We maintain strong security practices with complete transparency. Your data is processed through OpenAI under a zero-retention agreement—it's never stored or used for training their models.

We connect securely to your CRM with full visibility into how your data is processed. Our customers include high-growth, mid-market companies backed by institutional investors who require rigorous data governance.

You maintain control over your data while getting the intelligence you need. SOC 2 is currently in-process.

Setup takes about 2 weeks. Within the first week of going live, you'll have a clearer picture of your highest-value customer segments, where you're seeing your highest revenue retention/growth patterns, and what buyer personas to focus your efforts for the biggest impact.

Process is straightforward: 1-2 hour onboarding form, kickoff call, CRM connection (10-minutes), then about 2 weeks to setup your intelligence framework. We handle the heavy lifting to make sure everything aligns with your business.

We use transparent, predictable pricing that's based on credits. Our Pro tier starts at $2,495/month for 5 seats and 10K monitored contacts, which covers most teams' needs. Pricing scales with volume discounts as your contact database grows.

We work with whatever data you have in your CRM – then push campaign ready contacts and lists back for execution. Our Pro tier analyzes standard fields like lifecycle stages, lead sources, and any existing enrichment you've done. Premium tier can incorporate your full sales context—opportunity history, call notes, conversation intelligence from tools like Gong.

We also include access to external data sources so you don't need separate Clay or Apollo subscriptions. In addition, many customers import lists from Apollo and let GoodWork handle the analysis and prioritization within their existing CRM workflow.

The goal is to work within your current process, not replace it.

Complete transparency, zero black boxes. We document and share every field, value, and scoring method used in your GoodWork implementation so you know exactly what to expect. You can change segmentation and scoring definitions anytime. You get full visibility into what drives decisions while benefiting from our specialized approach to buyer intelligence.

First 90 days are high-touch to tune our system and ensure you're getting maximum value. From there, you get dedicated support with your Customer Success Manager for ongoing adjustments, projects, and optimization—all included in your subscription. From day-one, you'll have a dedicated slack channel with our team.

Think of GoodWork as having a GTM engineer building AI pipelines, an analyst delivering insights, and a strategist making buyer predictions. We provide the intelligence so your team can focus on what they do best.